Getting Real – a goldmine of a book by 37 Signals

April 12th, 2007

37 Signals, the web software group responsible for Basecamp, Backpack, and other web-based project/business/life management and productivity software has published a book of short essays titled Getting Real (calling it a “book” might be a bit of a stretch in a way – some of the essays are very short). The book centers on their company design philosophy of “less is more.”

image of Getting Real book cover While the book is centered on the topic of creating web applications, at its heart it really speaks to a design and development process that can be applied to almost anything. I really like these essays because their design philosophy dovetails nicely into the iterative development model we have been using in DTLT over the past few years. Go quick, be agile, keep flexible, make things for your audience, learn from your mistakes, lather, rinse, repeat.

You can read the book online for free, or purchase a hard copy or PDF by visiting this page.

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